Let’s just jump right to it. Who is your best sales person? YOU. Isn’t that pretty simple?
Oh, if only it were so.
It constantly astonishes me when speaking to entrepreneurs (myself included), how we can forget this very straightforward principle. Case in point: I have to write a 50 to 100 word profile on [co]imagen coaching and consulting and I find myself at a loss for words! Time to get back to basics.
Whether in written format, or verbally, we all need to have an “elevator speech” ready – about who we are, what we do or what we need others to know. This short introduction is your way to capture direct attention even if you are not looking to sell anything. Presenting yourself is key to networking, professionally and personally.
Here are a few quick tips:
1) First, say what you do. Nine times out of ten, no one cares about your title.
2) Then tell them what makes this important, interesting or timely.
3) Finally, be sure this says something about what make you unique.
Which says more about a person?
A) Hi. I’m the Senior Corporate Strategic Logistics Sub-Director for Region D at XYZ company.
B) Hi. I research the best locations for community outreach centres so that low-income neighbourhoods have access to health and social services.
See the difference?
This is a great selling and marketing tool for yourself, your organization, and your enterprise. But also a means to talk about yourself in a way that shows much depth and spirit! It’s not scary – it’s real. It’s you.
Now, off I go to listen to my own advice…
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